digital & social

We pioneered performance marketing. And now, we’re reinventing it. Our suite of digital marketing services is built upon a foundation of intent—understanding how consumers decide—across all paid, owned and earned media touchpoints. Through fully integrated, dynamic and personalized experiences, we’re turning consumer intent into conversions.

Our competitive advantage is based on four pillars:

• Connecting with consumers
• Sound Strategy
• Technology Strength, and
• Excellent Value.

Connecting with Consumers

At McAforo, we define social media marketing as a balance of media, content, insight, and analytics to create measurable results from both participant “impressions” and “expressions.” Because the boundaries between Paid, Owned and Earned nearly dissolve inside of social platforms, acute measurement, strategy, and reporting is critical.

Capturing the value of social is more than an acquisition, engagement or community metrics, it is about driving a comprehensive and data-driven social media marketing strategy to activation.

Sound Strategy

Digital success today is not about delivering an advertising message. It’s about building long term customer engagement through content that is relevant and authentic. We leverage data, using best in class analytics tools to quantitatively understand the behavior and preferences of your target customer as the foundation of digital strategies which achieve lasting customer engagement.

Technology Strength

We’re backed by a team of professionals worldwide who maintain over 90 certifications from major software vendors. Additionally, our technology team is ISO and CMMI certified for quality project management and development practices. Working with us, technology is never a risk, it is your competitive advantage.

Excellent Value

We designed our business with an eye for flexibility and efficiency with the dual goal to make your budget go further and achieve your objectives faster. From strategic approaches designed to produce a greater scale with available resources, to including services like SEO in every project, and flexible delivery models with onshore and offshore options, you can truly achieve more with your digital budget than you ever imagined.